Find the profit leaks hidden across Shopify, retention, and customer data.
Datalens helps small DTC brands turn scattered store, marketing, and customer data into a clear weekly action plan.
Email Quinn →Founder-led by Quinn. Built for small ecommerce teams that need clarity before spending more on traffic.
Datalens is not about adding another dashboard. It is about finding the next leak worth fixing.
Where revenue quietly disappears.
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First-time buyer drop-off
Where new customers arrive but don't convert — and why.
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Product page & cart friction
Drop-off signals across PDPs, cart, and checkout that cost you quietly.
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Email capture & welcome flow leaks
Gaps between capture rates, welcome flows, and first-purchase velocity.
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Subscription & repeat purchase gaps
Retention weak points across LTV, churn timing, and reorder behaviour.
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AOV & bundle opportunities
Underused cross-sell and bundle patterns sitting in your order data.
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Channel quality across your mix
Signal quality across DTC, affiliate, wholesale, paid, and social — not just top-line ROAS.
The 10-Day Profit Leak Audit
A focused audit for small DTC brands that want to understand where revenue is leaking before spending more on traffic.
Get in touch →What you receive
- ✓ 3–5 prioritized profit leaks
- ✓ Supporting analysis from Shopify, email, and customer data
- ✓ A clear action plan, not a giant report
- ✓ A simple weekly operating view
- ✓ Founder-friendly recommendations your team can act on
A repeatable process. No ambiguity.
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1
Public journey review
Walk your store as a customer. Identify friction before touching any data.
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2
Profit leak hypotheses
Frame where the leaks are most likely to be, grounded in the journey review.
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3
Data-backed audit
Validate or disprove each hypothesis with your Shopify, email, and customer data.
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4
Prioritized action plan
Rank findings by likely impact. Give your team a clear sequence to work from.
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5
Weekly operating view
A lightweight view of the metrics that matter most, week to week.
Built for small, active DTC brands.
Best for founder-led Shopify and DTC brands with active traffic, multiple products, and a need to improve conversion, repeat purchase, or customer visibility.
- Small DTC brands
- Shopify stores
- Wellness, beauty, pet, baby, and specialty ecommerce
- Teams using Shopify, Klaviyo, Recharge, reviews, affiliate, or wholesale channels
Most small ecommerce teams don't need more dashboards. They need to know which leak to fix first.
Datalens connects the customer journey to the numbers so founders can make better weekly decisions — without needing a data team.
Want a second pair of eyes on your store?
Send a note and I'll reply personally.
quinn@datalens.digital →